After 59 years of unremitting development, BAIC Automotive Group Co., Ltd. (BAIC Group) has become one of the five largest automotive groups in China. With its headquarters located in Beijing and at the Turin Styling Center in Italy and production bases all over China, BAIC Group currently has around 130,000 employees. It is one of the automotive groups in China with the most comprehensive portfolio of products, covering the full range from passenger to commercial vehicles.
In 2014, BAIC Group achieved the promising results of 311.56 billion RMB in sales and 2,401,000 sold units, making BAIC Group No. 5 in China’s automotive sector in terms of income and profit, and No.3 in terms of brand value. Today, BAIC Group ranks No. 207 in the Fortune Global 500.
Business vision and International expansion with BAIC INTL
BAIC International Development Co., Ltd. (BAIC INTL) is a wholly-funded subsidiary of BAIC Group. Under the guidance of the board’s chairman of BAIC Group, Mr. XU Heyi, BAIC INTL is expanding its cross-border businesses with the aim of building “Global BAIC”. This visionary project will give birth to networks in the main regions of the world: the Middle East, West Asia, Central Asia, Africa, South America and several other regions. It will thus enable BAIC Group to reach its strategic objectives and achieve internationalization in terms of talents, markets, products, brand recognition and management. In order to solidify its global presence, BAIC INTL focuses on five main activities: export of finished vehicles and individual components;
import of technologies; equipment and finished vehicles; product improvements; overseas investment; international cooperation. BAIC INTL’s core business is the development of reliable commercial, passenger, electronic and other types of vehicles. The implementation of BAIC INTL’s strategy is based on two main foci:
“Strategic business”: development of the strategic target market and the introduction of complete supply chains.
“Profitable business”: the import and export of vehicles and components and vehicle remodeling within the scope of international trade.
BAIC INTL is committed to becoming a trendsetter, not only in terms of automobile design, but also by delivering a dynamic, stylish and tasteful lifestyle. BAIC INTL aims to offer vehicles equipped with user-friendly features that meet the standards of the international automotive market and fulfill customer expectations globally. Under the motto “Faster, Leaner, Smarter,” BAIC INTL will use the powerful combination of its innovative spirit and its strong research and development capabilities in order to achieve the top position in technology advancement, out-of-the-box business development and global resources integration.