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Home > News > Company News

Hello, Mount Everest! Hello, Beijing®!

On May 27, the national mountaineering team and the First Land Measurement Team under the Ministry of Natural Resources successfully got to the top of Mount Everest. As the field operation vehicle of the First Land Measurement Team, BJ80 escorted the surveying and mapping workers in the whole process, adding honor to the time-honored brand of “Off-road Family”.

Mount Everest is the highest mountain in the world. Since the measurement was initiated on April 30, measuring the elevation of Mount Everest has attracted much attention. Given the unique geographic conditions, complex geological structures and extremely high elevation, the measurement is of huge values, and of great importance to our understanding towards glacier changes, environmental evolution and biodiversity amid the backdrop of climate change. It’s estimated that the Himalayas rises by about 20-30 m per 10,000 years, and by about 7 cm per 100 years on average. As China succeeded in the measurement of Mount Everest once again, its elevation will be refreshed again.

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Inheritance of Mission Rooted in History

In 1975, a Chinese surveying team erected a geodetic beacon on the top of Mount Everest for the first time, and measured its elevation, which was 8848.13 m. The data was recorded in the history of human civilization. BJ212, the first-generation light off-road vehicle in China, was the only survey vehicle available back then, leaving its mark in history along with the heroes.

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In 2020, inheriting the mission of “Off-road Family”, BJ80 once again supported the measurement of the elevation of Mount Everest as a field operation vehicle, writing a new chapter for China’s surveying and mapping cause together with the surveying and mapping workers. On May 20, BAIC and the First Land Measurement Team held a low-key vehicle delivery ceremony in the Mount Everest camp, which cast spotlight on the core product of Beijing Off-road Vehicle. After accomplishing the remeasurement of Mount Everest, Beijing Off-road Vehicle will continue to serve the First Land Measurement Team in its follow-up surveying and mapping work.

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With the dauntless and enterprising spirit never fading for the past 45 years, Beijing Off-road Vehicle remains committed to building the “Top Chinese Off-road Brand”, always staying true to its original aspiration of conquering peaks.

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Ascending to the Peak Shines for the Tough Challenge

Ascending to the peak of Mount Everest is a challenge to human limits, as well as a test for vehicle performance. On the path to the peak, while the tires squealed when rubbed with the gravels, the chassis was impacted by flashing stones; while the glaciers with floating ice challenged the water fording capability, the low-pressure and oxygen-deficient environment on the plateau affected engine performance…  

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Facts show that as the high-end product of Beijing Off-road Vehicle, BJ80 deserves the honor. Over 60 years of accumulation and technical upgrading makes BJ80 shine brilliantly on Mount Everest—the frame body features bigger torsional strength; the rear axle differential lock combined with part-time 4WD delivers strong difficulty-overcoming ability and driving power, and the robust turbo boost power output system tackles the loss of power on the plateau at ease.

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With steady performance and superior quality, BJ80 stood the test from extreme climate and tough road conditions, evidencing the height of China’s high-end off-road vehicles through the elevation of Mount Everest.

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The heroes reaching the top of Mount Everest command our greatest respect; by escorting the heroes in accomplishing the mission, BJ80 serves as another interpretation of “Beijing® Always in the Moments of Glory”, as well as another witness to the power of BAIC as a self-owned brand.