BAIC Won "China Outstanding Corporate Social Responsibility Award"
China Social Responsibility Public Welfare Ceremony and the 10th Corporate Social Responsibility Summit, organized by Xinhuanet.com and the Research Center of Corporate Social Responsibility of the Chinese Academy of Social Sciences, was held in Beijing on December 6, 2017. Leaders of related ministries and commissions, experts and scholars as well as directors of about 100 established companies at home and abroad attended the summit and discussed social responsibility fulfillment of Chinese companies. At the ceremony, outstanding companies and individuals for their outstanding performance in social responsibility in 2017 were awarded. BAIC Group won the "2017 China Outstanding Corporate Social Responsibility Award".
BAIC Group always takes fulfilling social responsibility as one of its important tasks and combines it with its development strategy. With the concept of “warming families by love”, BAIC Group established the corporate citizenship brand “BAIC Sunflower” to carry out corporate social responsibility actions in four dimensions: cooperate with related groups for a common development; care natural environment for a harmonious life; practice public welfare for a warm society; and represent an advanced civilization for a joint advancement.
BAIC Group actively explores in social sectors such as sports, culture, public benefit and has spent many years practicing corporate social responsibility, showing the responsibility as one of the Fortune Global 500. Young volunteers are the main forces of the "BAIC Sunflower" who always practice the idea of corporate citizenship. “Walk with Love” is BAIC’s voluntary service action that responds to the national call to support Tibet’s development and to guide youth to fulfill their responsibilities. Since its launch in 2013, it has built a bridge of love between young employees and students in need and has explored a new model of "targeted poverty alleviation". Besides, BAIC is the forerunner in terms of participation and support in the sports industry. A number of projects have become classic examples of cooperation between commercial and sports sectors, such as establish BAIC Volleyball Club, support China Open, join hands with the National Parachuting Team, push the popularization of teenager ice hockey in Beijing, and support the Winter Olympic Games. Various public welfare programs show BAIC’s concern on targeted poverty alleviation, education promotion and emergency relief, such as "BAIC International provided relief to the earthquake in Mexico”, "Beijing Hyundai Hope School", “Changhe Automobile provided relief for flood-fighting and emergency rescues”, "help education with audiovisual classroom", and " Colorful Bookstore". By creating brands for readers and outdoor music festival, BAIC also constantly carries out cultural innovations to contribute to the development of social and cultural undertakings.