On July 29, BAIC and its Egyptian distributor brought local BAIC owners and their family members more than 300 people together to celebrate the second BAIC owner family day in the Family Park, Cairo. Through recreational activities, sumptious dinner, lottery and group photo, BAIC showed solicitude and gratitude for customers in Egypt, and introduced the newly launched X35 vehicle which was popular among local customers.
That night, Egyptian clients drove their BAIC D20 and X25 to the park. On the scene, BAIC motorcade lined up extending hundreds of meters and made a splendid sight. At the evening party, Hefny, representative of the distributor, made a speech and started the event. Li Suning, Deputy Director of Planning Support from BAIC INTL, introduced long history of BAIC brand and outstanding market performance in recent years on behalf of BAIC. Looking back to rapid development of BAIC brand in overseas market, she also promoted X35 vehicle. Combining vehicle features and customer demands, X35 with title of Annual Top 10 SUV in China was presented to clients. Besides, the next plan of BAIC in Egypt was shared with clients and won high reputation accordingly.
In recreational activities, the sponsor has provided various snacks for owners. Children painted facial makeup with local characteristics. In the X35 exhibition area, owners appreciated the new car. Subsequently, Egyptian TV Commercial of X35 was played. Being planned and shot locally, this advertisement brought clients to different scenes of life through unique and creative perspective, so as to show off functions and quality of X35 and narrow gap with clients.
At the last stage of lottery and cake sharing, three lucky owners were given big prize which was to repay their companion and support for a long time. The atmosphere was pushed toward the climax.
Successful conclusion of the family day closed the gap between BAIC brand and Egyptian clients. Both public praise and confidence among regular customers were further consolidated. Meanwhile, good reputation of BAIC would be constantly expanded through their family relatives and social circle.
In the first half year when Egyptian market was confronted with unprecedented economic pressures and crisis of currency devaluation, automobile market of Egypt suffered a setback. As BAIC’s single market with the largest sales volume overseas, Egypt suddenly was in dilemma, but BAIC never stopped making efforts. BAIC is willing to work together with cooperative partners and customers to get through difficulties and go forward hand in hand. In July, BAIC carried out a series of activities for Egyptian market, including “BAIC customer care service”, “Family day” and “Friends” campaign in preparation. At the time of scorching summer day in Egypt, BAIC not only brings welfare for the market where BAIC has explored for more than four years, but also comforts cooperative partners and customers. Now, as BAIC’s service network in Egypt is constantly improved and featured products are launched, BAIC brand will irradiate in Egypt. BAIC will make unremitting efforts to expand global market shares and to existed market, aiming at strategic blueprint of BAIC internationalization.